About Sammie: Meet The Spellbound Strategist
I’m Sammie; your witchy, rebellious marketing mentor.
I work with rebellious, soul-led OSPs and coaches who are done with burnout, shame spirals, and feast-or-famine cycles.
My clients are the rebels, misfits, witches, and creatives who’ve realised that traditional business advice was never written for them — and are finally ready to build a rhythm, a message, and a strategy that feels like them.
If you’ve ever thought, “Why does marketing feel like a never-ending to-do list?” or “I’m either posting obsessively or disappearing completely”, you’re in the right place.
My Philosophy
Here’s the truth: I don’t believe in hustle-at-all-costs. I don’t believe in manipulative tactics or “one-size-fits-all” formulas that make you feel like you’re failing if you can’t keep up.
I believe in marketing that works with your energy, not against it.
That’s why my work is rooted in three things:
Ethics
No fake scarcity, no sleazy scripts, no manipulation.
Energy
Honouring your capacity, cycles, and life.
Identity
Building a business that reflects who you are, not who you think you should be.
Because let’s be real: you didn’t start your business to play by corporate rules. You started it to create freedom, to express your truth, and to work in a way that feels like you.
My Journey
Like you, I know what it’s like to feel stuck in spirals of overthinking, inconsistency, and burnout.
I live with PTSD, M.E./CFS, PCOS, endometriosis, panic syndrome and anxiety disorder. So I understand first-hand what it means to build a business around real life, not relentless productivity. That lived experience is part of why I reject hustle culture and why my work always centres energy, accessibility, and sustainability.
My Marketing Journey Begins
2014
My marketing journey stems from an interest in gaming and streaming, way back in 2014! As I delved into the world of streaming, I quickly realised the importance of social media and personal branding. Engaging with online communities, managing events, and honing my content creation skills became second nature as I navigated through the gaming and streaming ‘world’.
the leap into entrepreneurship
2019
I took the leap into entrepreneurship by starting a virtual assistant business, offering marketing assistant services to a few clients here and there. It was a modest beginning, but it provided invaluable experience and laid the foundation for what was to come.
Taking my Business Full Time
2021
By 2021, my passion for digital marketing had blossomed into a full-fledged business venture. Armed with newfound expertise and fueled by a drive to succeed, I officially took the plunge to build my business full-time. Since then, I’ve been dedicated to helping businesses of all sizes thrive.
Investing in Myself
2023
Along the way, I’ve made it a priority to invest in my own growth and development. I’ve pursued various online qualifications in digital marketing and actively engage in continuous professional development (CPD) to stay ahead of the curve.
Celebrating My Journey
2024
Today, I’m proud to say that my journey—from gaming enthusiast to savvy digital marketer and business owner—has been nothing short of remarkable. And I’m excited to continue this journey alongside you, helping you achieve your digital marketing goals every step of the way.
Harnessing My Frameworks
2025
This year marks a new chapter. After more than 10 years of research, lived experience, and hands-on marketing work, I’ve distilled everything into my signature frameworks; from the Spellbound Strategy System™ to the Visibility Rhythm™, Sales Messaging Method™, and beyond. Now, my focus is on mentoring rebellious, soul-led entrepreneurs through these systems, helping them break free from burnout, shame cycles, and one-size-fits-all marketing. 2025 is about stepping fully into my role as The Spellbound Strategist: guiding others to build businesses that honour their energy, amplify their message, and create sustainable success.
Over the past 10+ years, I’ve woven together
A professional background in digital marketing, SEO, and content strategy.
Research into psychology and behaviour — understanding why people connect, trust, and buy.
Lived experience of burning out (more than once), rebuilding, and finally finding a rhythm that lasts.
From all of that, I’ve developed my signature frameworks;
These are the culmination of years of research, trial, error, and evolution:
The Spellbound Strategy System™ → energy-led foundations.
The Spellbound Visibility Rhythm™ → Vision, Action, Integration, Rest.
The Spellbound Sales Messaging Method™ → how to sell without selling.
The Resonance Revelation™ → attracting soulmate clients through truth.
The Cosmic Content Code™ → content that feels like you, not a template.
These aren’t theories, they’re living, breathing systems I’ve used to rebuild my own business after burnout, and the same systems I guide my clients through to help them feel confident, consistent, and seen.
What I stand For
Authenticity
No masks, no moulds. Show up as your whole self.
Empowerment
No gatekeeping, no jargon. Just clear tools and guidance.
Sustainability
Marketing strategies that you can actually maintain.
Integrity
My approach is consent-led, inclusive, and human-first.
At the end of the day, I don’t just want you to have more clients. I want you to have a business that feels like home; one that honours your energy, reflects your truth, and actually supports your life.
When I’m Not Being a Marketing Witch…
You’ll usually find me with a book in one hand and coffee in the other. I’m obsessed with mythology, dark fantasy, and anything witchy (Hecate is my forever muse).
I live in Sweden with my partner and two yorkies Radar and Athena, who believe they are the real bosses. (They’re not wrong.)
Outside of mentoring, I love autumn walks, experimenting in the kitchen, and indulging my inner goth and eclectic witchy practices with far too much black clothing and candlelight.
Because yes, I’m serious about strategy, but I’m also serious about living a life that feels magical, playful, and fully mine.
If you’re a rebellious, soul-and-values-led OSP, healer or coach who wants to feel clear, confident, and consistent without burning out, you’re in the right place.
Ready to find your rhythm, your message, and your confidence?