The New Moon Circle: A Group Coaching Programme
Go from busy but not fully booked - to fully booked on your own terms. In 90 days.
If your content isn't bringing in consistent enquiries, it's not because you're not trying hard enough. It's because what you've been doing wasn't built specifically for your business. That's exactly what we fix inside The New Moon Circle - a 3-month group coaching programme for soul-led online service providers who are ready to stop guessing and start signing their own aligned clients consistently.
If your content strategy isn't working and enquiries feel inconsistent or completely nonexistent - you're not alone and you're not doing it wrong.
The problem isn't that you're not posting enough. It's not your niche. It's not your confidence.
It's that what you've been trying was never built specifically for your business, your offers, or your audience. Free templates, low-ticket courses, strategies designed for someone else's situation - none of it was ever going to get you to fully booked on your own terms.
That's the gap we close inside The New Moon Circle.
You'll go from "my content strategy isn't working and no one's enquiring" to:
Consistent aligned enquiries coming in from your own content - not luck, not last minute promos
Your own premium clients replacing associate or agency income on your terms
A marketing strategy built specifically for your business that actually leads somewhere
A business you can rely on - fully booked, financially steady, and built around your real life
Turn your message into momentum (and momentum into money).
Does this sound familiar?
You’re showing up, but it’s not translating into consistent enquiries or sales
You keep changing your niche, your offer, or your messaging because nothing feels “right”
You either post obsessively or disappear, and your income follows the same stop start pattern
You’re tired of relying on adrenaline, last-minute promos, or discounting to make money
You’re doing loads, but it still feels like you’re not building anything that lasts
You’re secretly thinking, “Maybe I’m just not cut out for this”
You want to leave your job (or reduce your hours), but your business income is not steady enough yet
You’ve tried strategies that look good on paper, but they do not fit your energy, capacity, or life
You've already tried the consistency challenges. The posting prompts. The free templates. The low-ticket course that promised to fix your content strategy.
Another rebrand. Another niche pivot. Another launch plan pulled together at the last minute. And somehow… enquiries are still inconsistent. Clients are still hard to come by. And you're still not sure why nothing is sticking.
What if your marketing stopped feeling like a daily guessing game and started working like a system built specifically for you?
You were signing your own aligned clients consistently - not relying on agencies, associate work, or referrals you can't predict
You knew exactly what to post, who it was for, and why someone should enquire
Your content was actually leading to enquiries, even on the weeks when you're not posting every day
You had simple foundations running in the background, so your income didn't rely on you showing up perfectly all the time
You could reduce your hours at work, or hand in your notice, because your business was finally bringing in its own clients
Not “perfect marketing”. Not “post more”. A sustainable strategy that helps you make sales, get clients, and build a business that supports your real life.
Within 90 days of implementing the Lunar Curriculum properly, you'll go from inconsistent enquiries and content that feels like a guessing game to a marketing strategy that consistently brings in your own aligned clients.
Double your client base or replace associate and agency income with your own premium clients.
On your terms. Without burnout. Without hustling harder.
This is not a promise about posting more or growing your following.
It's a promise about building a strategy that actually works, specifically for your business, your offers, and your audience, so that enquiries become something you can rely on rather than something you're constantly chasing.
The Promise
Instead of constantly wondering whether what you’re doing is “working”, you actually knew your marketing was leading somewhere?
Instead of posting, tweaking, second-guessing, and starting again, you had a clear message, a clear offer, and a strategy that compounds over time?
Instead of chasing consistency, consistency became a by-product of having the right foundations in place?
Instead of feeling like your business only moves when you push harder, it started supporting you back?
What if…
You don’t just want better content.
You want:
consistent enquiries without constant effort
sales that don’t rely on urgency or burnout cycles
a business that can actually replace (or meaningfully support) your income
clarity about who you help, what you offer, and how to talk about it
marketing that works even when you rest
You want to know that the time and energy you’re putting in is building something real.
Imagine this:
Your days wouldn’t revolve around:
“Should I be posting today?”
“Is this the right niche?”
“Why isn’t this converting?”
Instead:
You’d know what to focus on, and what to stop overthinking
Your content would feel intentional, not pressured
You’d have space to think, plan, and breathe
You wouldn’t need to be constantly visible to feel safe
Your income would feel steadier and more predictable
Marketing would stop taking up so much mental space, because it would finally be doing its job.
You deserve that dream life you’ve been envisioning.
For some people, it’s leaving a job or reducing hours.
For others, it’s hitting consistent £2–3k months so they can stop panicking between invoices.
For some, it’s freedom - working fewer days, travelling, spending more time with family, or simply not being exhausted all the time.
For others, it’s legacy - building something meaningful, values-led, and sustainable, while hitting £3/4/5k+ and beyond per month.
Whatever your version looks like, the common thread is this:
You want a business that supports your life — not one that constantly asks for more from you.
Most soul-led service providers in their first couple of years are told the same things. Post more. Stay consistent. Keep showing up, and eventually it will click.
So they do. They post. They show up. They try every strategy they come across - consistency challenges, content pillars, free templates, low-ticket courses promising to fix their marketing.
And the enquiries still don't come.
Not because they're not trying. But because none of what they've been doing was built specifically for their business, their offers, or their audience. A strategy designed to sell low-ticket products to a mass audience was never going to bring in premium-aligned clients for a soul-led service provider. It just wasn't built for that.
What actually works is a social media marketing strategy built specifically around your offers, your message, and your ideal client — with a clear path from someone discovering you to becoming a paying client.
That's what we build inside The New Moon Circle.
Here's why your content strategy isn't working
From posting consistently… to being paid consistently.
That’s exactly what The New Moon Circle is here to do.
This is a 3-month group coaching programme for early-stage business owners who are done “doing all the right things” and are ready to build a business that actually pays them. Not someday. Not after another year of experimenting. But in a way that moves them towards real, reliable income.
Inside this programme, you don’t just learn marketing concepts. You build the foundations that turn visibility into clients, sales, and steady months, without burning yourself out or abandoning your values.
You’ll move from posting with hope and crossed fingers
→ to understanding how your content leads to enquiries
→ to building momentum towards your first real income milestone, whether that’s £2–3k or £5k+ months, replacing part of your salary, or leaving your job entirely.
This isn’t about overnight success. It’s about creating a business that can actually support your life
Meet your witch (and coach)
Hey! I’m Sammie 👋
I’m a marketing strategist and coach for business owners who want to build real, sustainable income without burning themselves out or selling their soul in the process.
I created The New Moon Circle because I saw too many capable, thoughtful people doing everything right on the surface, showing up consistently, learning constantly, posting regularly, and still struggling to turn that effort into steady clients and income.
For a long time, the advice I followed told me the problem was visibility, confidence, or discipline. That if I just posted more, pushed harder, or followed the latest strategy, things would click. They didn’t.
What actually changed things was building proper foundations: clear messaging, sustainable visibility, aligned offers, and systems that supported growth instead of draining my energy.
Alongside practical marketing strategy, my work is deeply informed by years of study and application in Human Design, energy management, and nervous-system-aware business building. I don’t use these tools as trends or personality labels, but as practical frameworks to help people understand how they make decisions, use their energy, and show up sustainably over time.
The Spellbound Visibility Rhythm was born from this intersection, combining behavioural psychology, pattern recognition from client work, Human Design principles, and real-world marketing strategy. It’s designed to help you build visibility and momentum in a way that works with your capacity, not against it, so your business can grow without constant burnout, overthinking, or inconsistency.
Since then, I’ve helped service providers, coaches, and creatives move out of feast-or-famine cycles and into businesses that feel steadier, clearer, and more financially reliable, often hitting their first meaningful income milestones along the way.
I believe you don’t need to hustle harder to succeed.
You need clarity, structure, and a way to turn your work into income that fits your life. That’s the work we do here.
Most business and marketing programmes start with tactics. Post this. Try this funnel. Follow this content plan. The problem is that tactics don't work when the foundations underneath them aren't solid. You can follow the plan perfectly and still not get enquiries - because the plan was never built for your specific business, your specific offers, or your specific audience.
WhY this works when other programmes dont.
The new moon circle
works different.
We start by building the foundations that make your marketing strategy actually work - a clear message, a strong offer, and a content approach that leads somewhere. Not a generic framework copied from someone else's business. A strategy built specifically around yours.
Then we layer in the elements that make it sustainable - understanding your energy, your capacity, and how you work best - so that what you build doesn't collapse the moment life gets in the way.
This is where Human Design comes in. Not as a personality label or a trend, but as a practical tool for understanding how you make decisions, use your energy, and show up in a way you can actually maintain. It's the difference between building a strategy that looks good on paper and building one you can genuinely sustain.
The result is a marketing strategy that brings in enquiries consistently, and a business that supports your life rather than consuming it.
What’s Included
✓ Weekly live group sessions focused on clarity, messaging, and income-building foundations
→ so you’re not guessing what to work on or when
✓ Guided phases that move you from energetics and rhythm, into clear messaging, and then into practical marketing systems
→ so your business can actually grow instead of resetting every few months
✓ Support with your core message, ideal client, and offers
→ so your content speaks clearly to the people who are ready to pay you
✓ Practical foundations like email marketing, content strategy, and visibility systems
→ so your marketing starts working harder than you do
✓ A supportive group container
→ so you’re not building this alone or spiralling in isolation
✓ Workbooks, templates & tools for every phase → beautiful, practical resources that turn your ideas into action - from mapping your energy cycles to refining your message to building your marketing systems.
✓ Closing integration session + personalised next-steps plan → so you complete the programme grounded, clear, and confident in exactly how to continue growing without slipping back into burnout.
✓ Bonus: 1:1 session(s) with Sammie when paid in full → an additional private session to go deeper on your marketing strategy, your offers, or wherever you need the most support at that point in the programme.
✓ Foundational 1:1 Human Design Session (early in the programme) → a private deep dive into your chart, your energy, and your decision making style. This session gives us a practical framework that informs every part of the strategy we build together — so nothing we create goes against the grain of how you actually work.
Investment
The New Moon Circle is currently open at its beta-round investment. This is the lowest this programme will ever be priced, and it reflects exactly where I am right now: the curriculum is complete, the support is real, and I want to get the right people in to do this work together.
Beta Round: £900
Payment plans available: 2 × £450 / 3 × £300 / 4 × £225
Pay in full bonus: Additional strategy & 1:1 session with Sammie
At £225 per month, one existing client can cover your investment entirely. This was designed that way on purpose.
We all have goals.
And somewhere in the background, most of us are holding an image of the life we actually want our business to support.
For some, that looks like travel and freedom. For others, it’s building something meaningful and long-lasting. For many, it’s simply earning steady, reliable income so they don’t have to work every hour of every day just to stay afloat.
Whatever your version of success looks like, the point is this: your business is meant to support your life, not consume it. I’m here to show you how to build visibility that leads to real outcomes (consistent enquiries, more sales, and income you can rely on without selling your soul, abandoning your values, or burning yourself out in the process.
Whether that means working from a beach on the other side of the world, taking afternoons off, or curling up with a book knowing your content is still doing its job, this is about creating a business that works with you, not against you.
It’s time to join the new moon circle
The New Moon Circle is delivered as a live group mentorship, combining teaching, guided implementation, and space for reflection and integration.
You’ll receive direct support throughout the programme, alongside prompts, resources, and practices designed to help you actually apply what you’re learning to your business in real time.
This is not about cramming more in. It’s about building steadily, with support, so your business can grow without costing you your health or your joy.
Why this group works
By the end of the programme, you’re not just “more confident” or “more aligned”.
You have:
clearer messaging
a stronger sense of direction
and foundations that support consistent visibility and income growth
So your business starts to feel like something you can rely on, not something you’re constantly trying to fix.
Who’s It for?
The New Moon Circle is for you if:
You're a soul-led online service provider in your first one to two years of business. busy, maybe picking up associate or agency work, but not yet signing your own clients consistently.
You feel like your content strategy isn't working but you can't put your finger on why. You're posting but not getting enquiries, and you're starting to wonder if it's ever going to click.
You're done piecing together free templates and low ticket courses that weren't built for your business. You've tried the strategies. You know something more specific needs to change.
You want a clear plan to go from inconsistent enquiries to fully booked on your own terms; sustainably, without burnout, and without abandoning the values that made you start this in the first place.
This is not for you if… You're looking for a quick fix, a viral formula, or a done-for-you strategy that skips the work. This is about building something real - and that requires you to show up and implement.
This is about momentum you can maintain, not shortcuts that collapse.
You don't need another content strategy that wasn't built for you. You've already tried that. You know how it ends.
What you actually need is a marketing strategy built specifically for your business, with a clear message, aligned offers, and a content approach that consistently leads to enquiries from your own clients.
Not associate work. Not agency contracts. Not referrals you can't predict or rely on.
Your own aligned clients. Consistently. On your terms.
That's what The New Moon Circle is built to do. And within 90 days of implementing the Lunar Curriculum properly, that's exactly what becomes possible.
If you're ready to stop guessing and start building something that actually brings in enquiries — this is your next step.
The New Moon Circle FAQs
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It’s designed for OSPs and coaches in their first year or two of business who want to skip burnout and build a solid, sustainable foundation. If you’re newer to business and want clarity, rhythm, and community, this is for you.
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Yes! If you’ve been in business longer but haven’t found a rhythm that works, The New Moon Circle will help you rebuild your foundation.
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Group mentorship is more affordable, community-led, and designed to give you foundational support. If you’re craving personalised, in-depth guidance, 1:1 may be a better fit. But if you want to learn in community, The New Moon Circle is perfect.
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Most marketing programmes teach you to follow someone else’s formula, usually built for hustle culture and burnout.
The New Moon Circle is different.
It’s built around three core principles that guide everything we do:
1️⃣ Energy-led, not algorithm-led.
You’ll learn to build consistency by honouring your energy, not fighting against it. No more forcing productivity, just sustainable, cyclical marketing that works with your natural rhythm.2️⃣ Strategy with soul.
We combine practical frameworks with intuitive strategy. You’ll have a clear plan, but one that feels good and reflects who you are, not who you’re told to be.3️⃣ Marketing without manipulation.
No fear tactics, fake scarcity, or pressure selling. You’ll learn how to sell ethically, through resonance, storytelling, and trust.This isn’t another “grow fast or fail” programme. It’s a foundation for long-term, soul-aligned success.
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Yes - you’ll have a goals setting session 1:1 call with me towards the beginning of the programme, opportunities to bring your questions to group calls, share inside the community, and (if you pay in full) you’ll get a bonus 1:1 call with me for personalised guidance.
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All calls will be recorded and uploaded so you can catch up anytime.
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Yes - you can pay in full (£1,500) or choose a 2, 3, or 4-month plan. Paying in full also gives you a bonus 1:1 session with me.
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The programme runs for 3 months, with one main group call per week, plus self-paced work with templates and exercises. Most participants spend 1–2 hours per week implementing.
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Human Design is woven into the very beginning of The New Moon Circle because your strategy only works when it aligns with how you’re meant to use your energy.
You’ll receive a foundational 1:1 Human Design session early in the programme, where we explore your:Energy type and visibility strengths
Decision-making blueprint (Authority)
Burnout patterns
Ideal way of creating, resting, and being seen
This becomes your personalised compass for the entire programme.
It ensures your marketing, visibility rhythm, message, and business structure are built in a way that matches your design - not someone else’s strategy.