An energy-led marketing strategy changed everything for me.

For a long time, I thought I was the problem.

I’d try to follow all the advice; show up every day, be consistent, stay visible no matter what, and I’d still end up burnt out, invisible, and spiralling into guilt because I couldn’t keep up.

Let’s talk about the absolute dread of creating a sales page. You’ve got this brilliant, life-changing offer you’re desperate to get into the hands of your soulmate clients, but the moment you sit down to start creating a sales page, your fingers freeze.

Most small business launches fail, and not because the offer is bad. They fail because the plan was non-existent, cobbled together at midnight, or borrowed from some “six-figure guru” who doesn’t know your audience from Adam.